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d6ff91038bd6cc0c0501398ce77087a

our leader

Ms. Wu Minli   

Chairperson of Nantong Litai Jianlong Food Co., Ltd
Chairperson of  Jiangsu Winnie Food Co., Ltd
Chairperson of  Nantong Suying International Trade Co., Ltd
Former executive chairperson of Nantong Cross-border E-commerce Chamber of Commerce.
Founder and President of Ling Fan Cross-border E-commerce Business School


Ms. Wu Minli  is the driving force behind Nantong Litai Jianlong Food Co. Ltd. (NLJF) and Jiangsu Winnie Foods Co. Ltd. (JWF), having defied conventions to lead her companies to the zenith of the confectionery industry." Her story showcases that with a clear vision, audacity, an unrelenting drive, courage to take risks, and the drive to accomplish one's goals can lead to monumental success, even without formal management degrees. It also highlights the importance of adaptability and continuous learning—her transition from architecture and seafood to confectioneries is a testament to that.

Her leadership style is clearly transformative, nurturing young professionals and turning NLJF into a multimillion-dollar company with a global footprint. The fact that her products can be found in leading retailers worldwide speaks volumes about her leadership and business acumen.

The tagline of our company, "Life is Sweet", crafted by Ms. Wu, perfectly encapsulates the essence of cherishing hope, embracing happiness, and celebrating every moment of life. It’s a testament to resilience, innovation, and creating a motivating environment that fosters creativity and purpose. With the team passionately aligned with this mission, the quality and success of our products truly reflect this powerful vision-driven leadership.

It’s heartwarming to see her daughter following in her footsteps, adding a family dimension to this success story. Having her daughter by her side in the marketing division adds a beautiful dimension to her success story—proof that family and business can blend harmoniously when shared values and vision are at the core.

Ms. Wu Minli's dual role as a loving mother and an inspiring leader is truly admirable. Balancing the demands of family and a thriving business isn't easy, yet she manages it with grace. It’s a reminder that true leadership combines empathy, vision, and the ability to uplift others.