Nantong Litai Jianlong Food Co., Ltd.

Company Introduction

We are the first freeze-dried candy manufacturer in China.

Founded in 2003 by Ms. Wu Minli, Nantong Litai Jianlong Food Co., Ltd. started from a lifelong passion for confectionery. With the vision to bring sweetness to every home, we have been committed to creating delicious, joyful confections for customers around the world.

Countries and regions with our candy exports

Our Mission

★To craft high-quality, delightful confections that make every moment sweeter.

Our Core Values

⚙We uphold quality, innovation, and customer satisfaction. We use only the finest sustainably sourced ingredients, and produce every product with care and dedication.

Our Products & Strengths

Specialized in freeze-dried candies, alcohol-filled jelly-shots, gummies, jelly products and more
OEM & ODM one-stop services tailored for global brands and hypermarket chains
Export to over 30 countries and regions worldwide, tapping into international confectionery markets

Our signature products including Mini Crush Freeze Dry Candies represent our pursuit of excellence.
We are inspired by our customers’ smiles, and proud to be part of your celebrations and daily life.

Industry Overview of Gummy Candy for Hypermarket Sales

The global gummy candy market has witnessed robust growth in recent years, driven largely by increasing consumer preferences for chewy, flavorful confectioneries and the rising penetration of hypermarkets as primary retail channels. Hypermarkets offer a unique commercial environment providing customers with a vast selection of confectionery products in bulk, competitive pricing, and impulse purchase opportunities. In particular, gummy candies have become staple offerings in hypermarkets worldwide due to their broad appeal across age groups and regional taste adaptations.

Hypermarkets provide an exceptional platform for gummy candy manufacturers to scale sales volume, optimize distribution, and build brand visibility. The multisensory appeal of gummy candies—ranging from vibrant colors to enticing flavor combinations—aligns with hypermarket marketing strategies focusing on vibrant packaging and attractive point-of-sale displays. Moreover, innovations in freeze-dried gummy technologies further enhance product shelf stability and unique textures, attracting health-conscious and novelty-seeking consumers alike.

Current Development Trends

⮕Clean Label & Natural Ingredients: Increasingly, consumers demand gummies free from artificial colors, synthetic flavors, and preservatives. Manufacturers are incorporating natural fruit flavors, organic sweeteners, and plant-based gelatin substitutes to meet shifting demands.

⮕Functional Gummies: The fusion of confectionery with health benefits—such as vitamin-enhanced, collagen-infused, or antioxidant-rich gummies—has created new niche markets, especially in hypermarkets with wellness product sections.

⮕Technology-Driven Production: Advancements such as freeze-drying preserve flavor and texture while extending shelf life. Automation and AI-driven quality control are optimizing production efficiency and product consistency in gummy candy manufacturing.

Deeper Application Scenarios

Beyond traditional snacking, gummy candies are expanding into various commercial applications:

Personalized Gummy Packs: Hypermarkets increasingly offer customizable gummy packs to cater to individual preferences or themed gift sets, leveraging on-demand packaging technology.
Collaborations with Entertainment Brands: Limited-edition gummy series linked to movies, gaming franchises, or pop culture icons boost consumer engagement and impulse purchases.
Healthy Snack Aisles: Gummies fortified with vitamins or natural extracts are strategically placed alongside organic or health-forward products in hypermarkets.
Corporate Giveaways and Event Promotions: Customized gummy sets serve as memorable promotional items distributed in-store or at events, enhancing brand loyalty and visibility.

Innovations & Future Prospects in Gummy Candy for Hypermarket Sales

The future landscape of gummy candy sales within hypermarkets will continue to be shaped by consumer demand for quality, convenience, and innovation. Key areas expected to grow include:

Sustainability-Focused Packaging: Hypermarkets and consumers alike prioritize eco-friendly, recyclable, or biodegradable packaging to reduce environmental impact.
Enhanced Sensory Experiences: Multilayer gummies with varying textures and flavor bursts provide a premium experience targeting discerning customers.
AI & Data-Driven Marketing: Hypermarkets utilize AI to analyze purchase patterns, optimizing gummy candy placements, promotions, and inventory based on real-time consumer data.
Integration with Digital Platforms: QR codes and AR (Augmented Reality) experiences linked with gummy candy packaging engage tech-savvy shoppers and enrich product storytelling.

Nantong Litai Jianlong Food Co., Ltd. positions itself at the forefront of these developments by investing in research and development, embracing sustainable sourcing, and expanding its product portfolio tailored to hypermarket chains across different regions worldwide.