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Candy giant Lotte's innovative path: from chewing gum to health food

Candy giant Lotte's innovative path: from chewing gum to health food

2025-03-10

As a world-renowned Candy manufacturer, Lotte Group's development history is full of innovation and change. Starting from the production of chewing gum in the 1940s, Lotte gradually expanded to diversified product lines such as chocolate and biscuits. Recently, Lotte renamed its Lotte Confectionery to Lotte Health Food, marking its strategic transformation into the field of health food.

This move reflects the growing demand for healthy food among consumers and Lotte's keen insight into market trends. As a member of the candy industry, Mini Crush also deeply recognizes this change. We focus on the integration of health elements in product research and development, and are committed to providing consumers with freeze-dried candy options that are both delicious and healthy.

In the future, Mini Crush will continue to pay attention to industry trends, actively respond to consumer needs, and promote the healthy development of the candy industry.