Changes in the global confectionery consumption structure: functional and innovative flavors are becoming new growth engines.
In recent years, the global confectionery market has been undergoing a significant shift in consumer preferences. The growth rate of traditional high-sugar, high-calorie candies is gradually slowing down, while functional candies, innovative confectionery products, and multi-sensory experience products are becoming the new drivers of industry growth.
In the European and American markets, consumer demand for confectionery is no longer limited to simply satisfying a sweet tooth, but is increasingly focused on ingredient transparency, textural complexity, and process innovation. Gummy candies, jellies, low-sugar candies, and products with improved textures through special processes are gaining increasing attention from retailers and brands.
At the same time, the production side is also accelerating its upgrades. More and more confectionery factories are introducing automated production lines and sophisticated quality management systems to cope with the growing trend of multi-specification, small-batch, and customized orders. Industry insiders point out that the core competitiveness of the confectionery industry in the future will be concentrated in two main areas: product innovation capabilities and reliable delivery capabilities.