Exhibition Invitation | MiniCrush invites you to join us in Cologne, Germany
[Cologne, Germany] – As the bellwether for global food industry innovation, the 2026 International Sweets and Biscuits Fair (ISM) opened grandly today at Koelnmesse. Nantong Litai Jianlong Food Co., Ltd., an innovative food company from China, had a standout performance on the opening day. Not only was its booth at Hall 11.1, Stand E067 bustling with visitors, but the company also earned authoritative recognition from the organizer due to its strong product capabilities.
The ISM "New Product Display" is an authoritative platform established by the fair to showcase the world's most groundbreaking products. The selection of Nantong Litai Jianlong's Collagen Jelly and Freeze-Dried Ice Cream for this display signifies that the company's R&D achievements in the two core sectors of "Health & Nutrition" and "Sensory Upgrade" have reached international first-class standards, receiving quality endorsement from a top-tier industry platform.
This authoritative recognition quickly translated into enthusiastic market feedback. The two star products became the "engagement engines" of the booth, attracting importers, distributors, and retailers from dozens of countries including Germany, the Netherlands, Spain, Japan, Canada, the United Kingdom, and Chile for in-depth discussions.
The Collagen Jelly, with its concept of "perfect fusion of 2% collagen content, 0 sugar, and great taste" and its proven case study of "securing a 480,000-bag reorder immediately after a test sale" in the U.S. market, sparked strong interest among European and Latin American clients. Key inquiries focused on product compliance, certification, and localization potential.
The Freeze-Dried Ice Cream, awarded the prestigious Superior Taste Award by the Belgian International Taste Institute (ITI), became a focal point for buyers from North America, Europe, and Asia-Pacific seeking differentiated premium products, thanks to its unique crispy texture, pure milky taste, and high-end positioning.
The success of the first day lies not only in the number of clients received but more importantly in the depth of high-quality dialogue. The team from Nantong Litai Jianlong Food Co., Ltd. engaged in highly productive exchanges with global partners on product trends, market strategies, and cooperation models. Ms. Wu Minli, the company's founder, stated: "We bring not just products, but market-validated solutions. Our selection for the official display is an affirmation of our innovative path. The differentiated focus from clients across various global regions provides us with a clear roadmap for conducting precise and efficient cooperation with our partners."
The ISM 2026 fair is still ongoing, with five days remaining. We will continue to be present at Stand E067 in Hall 11.1, showcasing to global clients over ten innovative products including our Shiba Inu IP Series Jellies, Gummy Candies, Jelly Strips, World Cup Themed Candies, Sour Gummies, and Jelly range, as well as our classic bestsellers like the Freeze-Dried Series and Alcohol Jellies. The company looks forward to connecting with more partners in the global food industry to jointly explore collaborations and successfully introduce delicious innovations from the East to every corner of the world.
[Our mission is to benefit our clients and achieve enterprise success. Our product philosophy is Innovation, Deliciousness, Health, and Environmental Friendliness ♻️. The company houses Product Development, Packaging Design, and Industrial Design departments, with an annual goal of developing 10 series and 100 new products. We deeply understand that continuously creating powerful, widely consumer-loved products for our clients is the core value of our company's existence. With nearly two decades of market experience and close collaboration with clients, we establish a clear market positioning for every product, ensuring greater returns for each cooperating partner.]
Nantong Litai Jianlong Food Co., Ltd.
[Email Address]：sales@litafood.com
[Company Website]：https://www.jellysupplier.com/
[Booth Info: ISM 2026, Koelnmesse, Hall 11.1, Stand E067]