Health: Subtraction of ingredients in food and drink

BlueTree Technologies, a UK-based science and nutrition health company founded in 2017, is a technology-driven consumer brand that received $15 million in investment this year.

The company has created proprietary technology that can remove up to 50% of the sugar from fruit juices and other natural beverages. Its innovative approach enables selective removal of specific sugar molecules, preserving the natural taste and health benefits of the beverage without compromising the pulp, vitamin C, amino acids or other important ingredients in the beverage.

Urban Legend, founded in 2021 by Anthony Fletcher, a scientist with a background in food innovation,  closed a £3 million funding round this year.

The company has developed a patented air frying technology that significantly reduces the fat, sugar and calorie content of its doughnuts by 30 to 75 percent compared to conventional methods. The company's products include a variety of filled and coated doughnuts, each kept under 200 calories.

Hero Bread, a California startup focused on making healthier baked goods, raised $21 million in funding this year.

Hero Bread's products include a variety of baked goods such as handmade bread, croissants, cookies, tortillas and more. These products have significant nutritional advantages over traditional baked goods. While traditional Bread may contain high levels of carbohydrates and sugar, Hero Bread's bread has been specially formulated and processed to reduce the content of these ingredients and increase the beneficial protein and fiber.