How did Japanese sugar company Kanaku fire with imaginative creativity for 112 years
Sales of one Candy have grown steadily since its release, and by 2018, even after kanro's production line adopted a "two-shift production system," demand was still outstripping supply, and Kanro had to build a factory to expand production capacity. [5]
The candy is kanro's Pure range of gummies.
Before Pure came along, Japanese consumers had a stereotype of fudge as a children's snack. kanro has also launched children's gummies, but once it reached a certain scale, it struggled to grow.
In order to expand the market, kanro launched Pure gummies in 2002 , targeting adult women and innovating in flavor, packaging, and candy shape.
In terms of taste, kanro puts a layer of acid powder on the Gummy candy. "When you put it in your mouth, it feelssour and chewy at first. Then as the acid powder melts, the fruit flavor appears and the candy becomes soft and takes on the texture of fruit pulp."
In candy form, gummy candies are shaped like hearts. In the packaging, Gan Le uses resealable packaging, even if you can not finish eating can be resealed and stored. These innovations have made the candy all the rage among adult women and one of the favorite snacks of office workers.














