Starting from creativity: How does the 112-year-old kanro use innovation to stay first in the Japanese confectionery market

First of all, I would like to introduce the kanro Company. kanro was founded in Yamaguchi Prefecture in 1912, and this year is their 112th year. Our business activities are based on the idea of "making the future more and more sweet", and all the management of Ganle is in practice such a corporate philosophy. It is their promise, like this girl's, to fill the whole society with smiles with a single Candy, and that is our goal.Another very important is our code of conduct, innovation, honesty and unity, which is also the standard of behavior for our employees.

(2) Business, market and vision

In the middle, the vertical axis of the matrix is market and channel, and the horizontal axis shows products and fields. We use this matrix station to show our four business segments, the core is our domestic confectionery market in Japan, and the global confectionery market refers to the world.

Digital commerce is the operation of digital technology and the operation of direct stores, as well as the future design business, which is not limited to candy, Kylo is committed to sustainability and health.

2. Overview of the Japanese confectionery market

Here I would like to briefly introduce the confectionery market in Japan. This is about the market for hard and Gummy sweets, which has returned to pre-pandemic levels, mainly with throat lozenges making a huge contribution. In terms of fudge, the last three years have achieved very rapid growth. A feature of Japanese hard candy is a wide variety, throat lozenges occupy a very large proportion, in addition to throat lozenges there are Western-style food, Japanese style and fruit, dream type of hard candy and so on, there are mainly these categories.

In Japan, the retail sales of confectionery exceed 300 billion yen, of which we kanro Company accounts for 12.5% share, is the largest confectionery company in Japan. Now we are number one, but we are still committed to higher growth.

3. Vision

In February 2021, we defined the vision of Gamle: the 2030 strategy is focused on value creation, ESG management and expansion of business areas. The advantages of Ganle are trust, brand, research and development and quality assurance.

The bottom is our financial target, the sales of kanro is now 20 billion yen (about 1.35 billion yuan), the operating profit is 5%, we hope to reach 50 billion sales in 2030, the operating profit is more than 9%, which is a very aggressive target we have proposed.

Now Ganle is in the first phase towards 2030 and will enter the second phase from next year, so we are now preparing for the second phase.