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Nantong Litai Jianlong Food Co., Ltd.

We are the first freeze-dried candy manufacturer in China, pioneering innovations since 2003.

Founded by Ms. Wu Minli, our company began as a passion project with a vision to bring unique sweetness to households worldwide. Over two decades, we've evolved with technology and taste trends to become a leading name in confectionery innovation.

Global distribution map showing countries and regions served by Nantong Litai Jianlong Food Co.

Our Mission

To craft high-quality, delightful confections that make every moment sweeter and memorable.

Our Core Values

We uphold quality, innovation, and customer satisfaction. Utilizing only premium, sustainably sourced ingredients, every candy is produced with care and dedication to excellence.

Our Products & Strengths in the Sour Candy for Hypermarket Sales Segment

  • Freeze-Dried Candies Specialist: We excel in freeze-dried sour and spicy flavor profiles that appeal to hypermarket consumers seeking novel tastes and improved shelf-life.
  • Full OEM & ODM Services: One-stop solutions tailored for private labels and brand expansions, helping hypermarkets rapidly diversify offerings.
  • Global Footprint: Exporting to over 30 countries, our products align with cross-cultural taste preferences and stringent international quality standards.

Our signature Mini Crush Freeze Dry Candies exemplify our pursuit of excellence, combining cutting-edge freeze-drying technology with bold, sour candy flavors tailored specifically for high-volume hypermarket sales.

The hypermarket environment demands innovative products that attract consumer attention quickly. Sour candy, with its sharp and enticing flavor profile, contributes greatly to impulse purchases. Our industry's shift towards freeze-dried candy enhances texture, flavor intensity, and shelf stability, making them an ideal fit for hypermarkets aiming to stay competitive.

Furthermore, the global market is witnessing rising consumer awareness about ingredient sourcing and health-conscious choices. Our freeze-dried sour candies contain no artificial preservatives and maintain nutrient integrity through advanced processing. This appeals strongly to modern consumers who want indulgence without compromise.

Advances in packaging technology also fuel growth — resealable, eye-catching pouches with clear product visibility boost shopper confidence and reduce waste. Hypermarkets adopting these innovations see improved turnover and customer satisfaction.

Ultimately, sour candies for hypermarket sales are evolving from simple impulse treats to sophisticated products that combine flavor, nutrition, and user experience — a trend we are actively driving with our product development and supply chain expertise.

The confectionery segment within hypermarkets is rapidly transforming, driven by innovation and shifting consumer preferences. Sour candies, known for their intense and playful taste, hold a unique place in stimulating impulse buys in busy retail environments.

Current data reveals that hybrid flavor trends — combining sour with spicy, sweet, or salty notes — resonate strongly with younger demographics seeking adventurous eating experiences. This aligns perfectly with our product portfolio, which includes spicy-strawberry and sour-lemon variants offering multi-dimensional taste experiences.

Additionally, hypermarkets emphasize product differentiation through health-forward ingredients, transparent sourcing, and sustainability credentials. Freeze-drying helps preserve natural flavors and nutrients while allowing reduced use of additives, facilitating compliance with the clean-label movement.

Increasingly, technology integration in supply chain management allows hypermarkets to better forecast demand and optimize inventory for sour candy products, avoiding both stockouts and waste — crucial in low-margin retail sectors.

Seasonal packaging, limited-edition flavor collaborations, and interactive digital marketing tied to QR codes or AR experiences are emerging as powerful methods hypermarkets use to engage consumers and build brand loyalty in a competitive marketplace.

Looking forward, sour candies are expanding beyond snacks into complementary uses such as baking ingredients, cocktail garnishes, and even health supplement carriers, enhancing their industrial versatility.