Inspired by Vietnam's bold street-food culture — tropical fruits meet fiery chili in every crunchy bite.
We are the first freeze-dried candy manufacturer in China, proudly serving Vietnam and global markets with innovation-driven confectionery solutions.
Founded in 2003 by Ms. Wu Minli, Nantong Litai Jianlong Food Co., Ltd. started from a lifelong passion for confectionery. With the vision to bring sweetness to every home, we have been committed to creating delicious, joyful confections for customers around the world.
Our signature Mini Crush Freeze Dry Candies represent our pursuit of excellence. We are inspired by our customers' smiles, and proud to be part of your celebrations and daily life. Each candy is crafted with the finest sustainably sourced ingredients, delivering an unmatched crunchy texture and explosive flavor experience.
🎯 Our Mission: To craft high-quality, delightful confections that make every moment sweeter — from Ho Chi Minh City to the world.
We uphold quality, innovation, and customer satisfaction. We use only the finest sustainably sourced ingredients, and produce every product with care and dedication.
Every batch of spicy candy passes rigorous quality control — from raw ingredient sourcing to final packaging, ensuring consistent excellence for Vietnam and global buyers.
Our R&D team continuously develops new spicy flavor profiles, textures, and formats — staying ahead of Vietnam's fast-evolving confectionery market trends.
We build long-term partnerships with distributors, retailers, and brand owners across Vietnam and Southeast Asia — delivering on time, every time.
Vietnam's confectionery sector is one of Southeast Asia's fastest-growing markets. The spicy candy segment is riding a powerful wave of consumer demand, digital commerce, and cultural affinity for bold flavors.
Vietnam's candy and snack market is projected to grow at a CAGR of over 8% through 2028. Spicy-flavored confections are among the fastest-growing subcategories, driven by Gen Z and millennial consumers who crave bold, adventurous taste experiences. Ho Chi Minh City and Hanoi are the primary consumption hubs.
Vietnamese cuisine has a deep-rooted love for chili and spice — from street food to home cooking. This cultural familiarity makes spicy candy a natural extension of local taste preferences, accelerating consumer adoption and repeat purchase rates across all age groups.
Platforms like Shopee, Lazada, and TikTok Shop have transformed candy distribution in Vietnam. Spicy freeze-dried candies are viral on social media, with unboxing videos and taste-challenge content driving massive organic reach and sales conversion across Vietnamese digital channels.
Vietnamese entrepreneurs and FMCG brands increasingly seek OEM partners to launch their own spicy candy lines. Our factory provides full-service OEM and ODM solutions — custom formulas, branding, packaging design, and export logistics — making it easy to enter the market with a differentiated product.
Freeze-dried candy is transforming Vietnam's snack landscape. The technology locks in natural fruit flavors while creating an ultra-light, crunchy texture that consumers love. As cold-chain infrastructure improves across Vietnam, freeze-dried spicy candy is becoming increasingly accessible in tier-2 and tier-3 cities.
Health-conscious Vietnamese consumers are demanding cleaner labels — no artificial colors, reduced sugar, and natural chili extracts. Our spicy candy line uses sustainably sourced tropical fruits and natural spice blends, perfectly aligned with Vietnam's growing wellness movement.
During Tết (Vietnamese New Year), Mid-Autumn Festival, and other celebrations, premium candy gifting sees explosive demand. Spicy candy in beautifully designed gift boxes is becoming a popular choice among Vietnamese consumers seeking unique, memorable presents for family and friends.
Vietnam is strategically positioned as a re-export hub for spicy candy into ASEAN markets. With favorable trade agreements (RCEP, CPTPP) and a growing manufacturing ecosystem, Vietnam-based distributors and importers can leverage our OEM capabilities to serve regional demand across Thailand, Indonesia, the Philippines, and beyond.
From bustling street markets to modern retail chains — spicy candy has found its place across Vietnam's diverse commercial landscape.
Major Vietnamese retail chains including Vincom, Aeon Mall, and Co.opmart are actively expanding their premium snack aisles. Spicy freeze-dried candy is a standout impulse-buy product, attracting shoppers with its vibrant packaging and exotic flavor combinations.
Vietnam's iconic street markets — from Hội An's Ancient Town to Bến Thành Market in Ho Chi Minh City — are prime venues for spicy candy sales. Both domestic shoppers and international tourists are drawn to unique Vietnamese-inspired spicy fruit candies as souvenir gifts.
Vietnamese KOLs and food influencers on TikTok and Shopee Live regularly feature spicy candy taste challenges, generating millions of views. This social commerce ecosystem creates direct-to-consumer sales pipelines and rapidly builds brand awareness for new spicy candy products.
During Vietnam's Tết holiday season, spicy candy gift boxes are a trending choice among young Vietnamese consumers. Custom-branded spicy candy sets are popular corporate gifting items for businesses looking to stand out with memorable, culturally resonant presents.
Vietnam's thriving café culture — from Highlands Coffee to independent specialty cafés — is incorporating spicy candy as a companion snack. The sweet-heat contrast pairs exceptionally well with Vietnamese iced coffee and fruit teas, creating new upselling opportunities for F&B operators.
Noi Bai International Airport (Hanoi) and Tan Son Nhat Airport (Ho Chi Minh City) are key retail touchpoints. Spicy candy with Vietnam-themed packaging is a high-margin travel retail product, appealing to outbound travelers seeking authentic Vietnamese food souvenirs.
Partner with us for OEM & ODM manufacturing, custom flavor development, and full export support. We make it easy to bring bold, Vietnam-inspired spicy candy to your market.
Get a Free Quote View Full CatalogExplore our full range of spicy freeze-dried candy — each flavor crafted to deliver an explosive, crunchy, sweet-heat experience loved across Vietnam and beyond.
